SELLING IN SUMMER

SELLING IN SUMMER – ADVANTAGES

Advantages of selling in summer

For the home seller, traditionally, there are less homes for sale in December and January, and buyer competition will be fierce.

Motivation, Urgency, and fewer listings 

Three factors that impact on buyers in January.

Motivation and urgency may be higher as those who sold in Spring want to buy before their current home settles. Perhaps they want to buy riding the enthusiasm of their New Years Resolution.

The desire to relocate closer to a school has some urgency too as the new school year begins soon and they want to get settled in as quickly as possible.

Gardens, Outdoor leisure

Set the lifestyle that your home provides by using your garden as a show stopper. Green lawns, summer flowers, create the scene that your garden is user friendly. People are are more relaxed post Christmas and before the year really kicks off. 

Add to lifestyle potential for buyers with outdoor tables,  places to relax, the fun of summer with a swimming pool and entertaining. There is better light than in Winter which encourages buyers to stay a while, viewing homes in the evening after work enables garden exploration out of the heat. 

(swimming pools, and garages topped the most searched real estate terms in 2025)

Holidays, Tourists, More Buyers, Less Competition 

Less competition as more people sell in the Spring rush, making your home stand out more in Summer. If you live in a holiday or tourist area, more people are out and about, enjoying the area, make your home a standout lifestyle property that encourages holiday makers, and weekenders to get serious about a move to your area (and your home)

Convenience

More buyers are around as they take Christmas holidays and time to view different homes and areas. Negotiations are less stressful if not having to squish them in during work hours. Longer daylight time, warmer weather makes moving easier.

Energy Efficiency

Buyers like energy efficient homes, so service your air conditioner, clean out air filters so fresh air flows throughout the home, quietly. Highlight features such as solar panels, LED lighting and smart thermostats that help reduce summer utility bills. Sellers should turn the air conditioner on low well before inspections to ensure the room temperatures are comfortable particularly on stinking hot days with a booked mid day open for inspection. No air conditioning? Keep the house as cool as possible, blinds down, fans going to circulate air, and perhaps a portable air conditioner that you can move around to hot spots, and put away before an Open. 

SELLING IN SUMMER TIPS AND TRICKS

THINGS YOU CAN DO TO MAXIMISE YOUR OUTDOOR LIVING

Maximise outdoor living potential

Selling in Summer is all about the outdoors, make it wonderful.

Create outdoor rooms, stage decks, balconies, patios with comfy furniture and accessories, set the scene to enable buyers to imagine living there and enjoying all the spaces. 

An outdoor kitchen means the cook can get out of the kitchen, and be outside where the action is.

Make twilight appointments magical with solar lights and lights strung between trees, outdoor patios.

Pools should be sparkling, pool toys, poolside lounges, umbrellas, shade cloths, set the scene, make it feel like a resort. Please make sure pool gates are shut.

That awkward area becomes usable space with a few chairs, rugs, outdoor lighting. 

Add plants that are blooming in different pockets as the light will catch them. Brighten dark pockets with colourful plants, bird baths, and a solar light. Encourage buyers to explore the entire garden.

Windows should be sparkling clean,

Swap cosy winter accessories for lighter summer colours. These don’t need to be expensive, Kmart has great cushions, rugs, throws, etc to help you stage the scene.

Change your oil diffusers to lighter scents that are refreshing and calming. 

Twilight opens and inspections beat the heat and showcase your home and garden.

Little welcoming touches, bottles of water, shade, particularly around play or pool areas.

Promote outdoor activities – a giant chess set for example,  set up a game of cricket or a soccer net, 

Sell the space, sell the lifestyle, how easy living there will be, the place where friends and family can visit and relax. 

If you would like to have a chat about maximising your home sale for summer then please get in touch